If Canadian shopping trends follow US trends, here are some eye-popping shopping live stats in the US on Thanksgiving Day today as of the writing of this article, updated at 7 p.m. ET
Thanksgiving is currently on track to be one of the fastest growing retail days in online shopping history. Based on Adobe Analytics data, $1.75 billion was spent online as of 5 p.m. ET on Thanksgiving Day, representing 28.6% growth YoY. Based on today’s strong growth rate, Adobe Analytics expects Thanksgiving Day to reach a record $3.7 billion in online retail sales, up 29% from 2017. It’s expected $38.0 billion will have been spent online between 11/1 and 11/22,
Smartphones are driving a record 54.4% of all traffic to retail sites so far on Thanksgiving Day (vs just 46.1% on Thanksgiving Day 2017).
Amazon Canada’s 24-hour digital boxing day equivalent PrimeDay is back tonight at midnight PT. You have to be an Amazon Prime member, or start with a one-month free trial. The one-year membership for Canadians costing $79 (plus tax) is a watered down version of the pricier $99 USD US membership, minus the Media Entertainment features.
Is the $79 CDN Amazon Prime membership worth it? It depends on how you use it. My one-year media trial membership is up this Saturday.
Was it worth it for me? Yes! I ordered 10 items for a total of $204.60. I saved more than $100 compared to other online stores, including regular Amazon and real local stores on equivalent items.
How do you say I love you for Valentine’s Day with technology?
For a range of affordable new personal tech gift suggestions check out my globalnews.ca/techuntangled and Edmonton Global News Sunday Morning News Tech Talk segment.
If your love has no limit, here are a few items, costing more, that have a lot of tech love to give back for the next few Valentine’s years.
The Kobo WiFi Aura H20, $169.99, is an all-weather E Ink eReader with enough internal memory to carry 3,000 books. The 6.8 – inch antiglare 265 dpi screen features adjustable ComfortLight backlight technology for reading in brighter places.
The New Kindle eReader, $79, is winner in many ways. It’s small, light, with weeks of battery life, 20 per cent faster processing and twice the storage capability as the previous model. The new touch interface is simple and the new Word Wise feature makes it easier for readers learning English to understand new words.