Category Archives: Black Friday Sales

BLACK FRIDAY FOR CANADIANS-A ONE STOP

Black Friday in Canada. Need I say more?

If Canadian shopping trends follow US trends, here are some eye-popping shopping live stats in the US on Thanksgiving Day today as of the writing of this article, updated at 7 p.m. ET

Thanksgiving is currently on track to be one of the fastest growing retail days in online shopping history. Based on Adobe Analytics data,  $1.75 billion  was spent online as of 5 p.m. ET on Thanksgiving Day, representing 28.6% growth YoY. Based on today’s strong growth rate,  Adobe Analytics expects Thanksgiving Day to reach a record $3.7 billion in online retail sales, up 29% from 2017. It’s expected $38.0 billion will have been spent online between 11/1 and 11/22,

Smartphones are driving a record 54.4% of all traffic to retail sites so far on Thanksgiving Day (vs just 46.1% on Thanksgiving Day 2017).

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