Black Friday in Canada. Need I say more?
If Canadian shopping trends follow US trends, here are some eye-popping shopping live stats in the US on Thanksgiving Day today as of the writing of this article, updated at 7 p.m. ET
Thanksgiving is currently on track to be one of the fastest growing retail days in online shopping history. Based on Adobe Analytics data, $1.75 billion was spent online as of 5 p.m. ET on Thanksgiving Day, representing 28.6% growth YoY. Based on today’s strong growth rate, Adobe Analytics expects Thanksgiving Day to reach a record $3.7 billion in online retail sales, up 29% from 2017. It’s expected $38.0 billion will have been spent online between 11/1 and 11/22,
Smartphones are driving a record 54.4% of all traffic to retail sites so far on Thanksgiving Day (vs just 46.1% on Thanksgiving Day 2017).