If you thought Black Friday was a record-setting online shopping day, then be prepared for Cyber Monday which is already underway.
Online commerce tracking expert Adobe Analytics predicts Cyber Monday is expected to be the biggest online shopping day in history in the US, generating $7.8 billion in sales, 17.3 % YoY growth. That’s with over $2 billion in online sales expected to come from smartphones alone. Adobe Analytics accurately predicted a record $6.22 billion was spent online by the end of Black Friday, an increase of 23.6% YoY. Proportionally Canada would be following similar ratios.