For us North Americans, most sources for our shopping trends are from…North America!
But here’s your chance to follow technology trend opinions from a respected source in Europe. Feast on the Berlin-based first IFA Tech Trends report for 2018. It’s based on real-time point-of-sales data from partner GfK, a global leader in market and consumer information. IFA put’s on a world class annual tech show in Berlin from 31 August to 5 September 2018.
Here is their report. What’s in for you? A better understanding what smart buyers from around the world, radiating from Europe, are looking to buy, or not, in technology. In fact, they are smarter buyers than us because they consider pricey items as an investment not the latest fad.