This weekend  the TELUS BOGO+ (Buy One Give One) campaign becomes a force for social good.  For every new customer who purchases a phone between November 29 and December 1, TELUS will provide a free phone and plan to a youth aging out of foster care through its Mobility for Good program.

In this uniquely Canadian promotion, TELUS is transforming Black Friday shopping into a force for social good this holiday season, replacing the traditional BOGO (Buy One Get One) with BOGO+.

Telus customers can help bridge digital divides and create a friendlier, more sustainable future by providing pre-loved devices that might otherwise end up in landfills. The Buy One Give One offer is available by phone, online, and in-store at select locations. Whether shopping for yourself or a loved one, Canadians can purchase with purpose and enjoy the latest technology while making a meaningful difference in their communities and giving the vital gift of connection to someone who needs it most.

The some 2,300 Canadian foster young people leaving annually are nearly 200 times more likely to experience homelessness – Childen’s Aid Foundation of Canada. 20% will become instantly homeless and only 50% will have gainful employment by age 24. 70% of the women will become pregnant before age 21 and less than 3% will earn a college degree – National Foster Youth Institute.

Mobility for Good program  participants, 97% said it’s easier to stay connected to friends, family and support workers while 90% said the program helped them foster a personal sense of security. 86% said the program helped them find resources in a crisis.